Magento is an eCommerce platform that is built on open source technology. It has enormous options for merchants to customize the shopping cart system, it provides complete control on the look, content, and functionality of the online store. Magento provides more than enough features to online merchants to run their online stores. It is designed in such a way to have full control over it and its customization.
Magento offers numerous benefits such as:
- Improved marketplace
- Improved checkout
- Easy integration with Google Tag Manager
- Customizable data grids in admin
- Built-in full page caching
- Streamlined product and attribute configuration
- Fully-responsive web design, etc.
